Here at Local Oxygen our Social Media Marketing department is dealing more and more with protecting and repairing online reputation.Online-Reputation-Management

The Internet has now been around long enough that former teenagers who are in the job market are sometimes seeing the affects that poor choices made in the past can wreak on the present. Teachers, lawyers, politicians are also not immune to the far reaching implications of having made poor choices publicly can have on them.

As a small business owner, you’re in the same boat. It’s important to use social media carefully to enhance your business reputation.

Here are 5 common mistakes to help you look after your online reputation and keep it intact!

1. Not Keeping Personal & Business Separate

This is getting more difficult as the days of being anonymous on the net are over. Today, everyone is known via Google, and you have to sign in via Google or Facebook or other methods thereby verifying your identity in order to participate in online discussions. But, it’s important that you keep your personal life and business life as separate as possible. If you use the Internet to market your business, you’re probably going to have to limit your online personal life to a select group of people as well as a select social network such as Facebook.

2. Over sharing on Social Media

Everyone doesn’t need to know every detail about your life. Is it really smart to share pictures of yourself in your underwear, even to your husband or boyfriend? You never know when you will get hacked and that private information is out there for the world to see. In addition, while you want to be a real person to your audience they really don’t need to know the intimate details of your menstrual cycle or hormone fluctuations or bathroom habits of your children. Naturally, this depends on your niche, but for the most part, don’t over share, it’s not attractive.

3. Not Being Consistent

One way to manage your online reputation is to keep your brand consistent across all accounts. Use similar or the same headshots, use the same logos, and banners, the same colors and the same information about yourself and your business. By inadvertently leaving something out you might accidentally confuse someone or make them think you’re being less than honest. Even if it’s an accident, you don’t know how others will view it. Double check to make sure that everything you say and do backs up who you want to represent yourself as online.

4. Not Researching Yourself

You can use a variety of tools for monitoring your online reputation such as Google Alerts, TweetBeep, and others will help you manage your online presence so that you are the one dictating what people know rather than others dictating it for you. You can find out what’s being said about your brand, your name, and your products or even similar products and services so that you can stay ahead of the buzz and even create the buzz.

5. Not Updating Privacy Settings

Most social media accounts offer some privacy options. A great way to manage your privacy on Facebook is to set up a closed and private group for your friends and family that you trust so that nothing can be searched or discovered that is personal or embarrassing.

Facebook also offers other privacy options like the ability to approve images you’re tagged in. Use these options to get the most out of social media and protect yourself and your business from misunderstandings.

Every day there is something in the news about someone who said something taken out of context or said in jest that gets someone into a lot of trouble to where they lose jobs, clients, and even an entire business.

Don’t become a statistic, and remember many of these things can follow you around for years to come and seriously affect job, business and relationship potential.

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If you’re looking at building a new website for your local business or like to update your current one, this excellent infographic will show you how to make it Super Optimized for Google!local-seo

For most business owners and the majority of designers, it’s a real challenge to know exactly how to lay out and properly optimize your website for Local SEO.

NOTE: If you’re doing Local Adwords and PPC for Clients then we need a different more tailored landing page specific for sending people from Google Adwords or Facebook, don’t ever just send folks to the home page or any old internal page when doing PPC.

We deal with thousands of local businesses here at Local Oxygen and one of the very first things we need to fix is the clients website to maximize all the other local marketing optimization we do!

You’ll find there’s a ton of info about Google+ Local optimization but not a whole lot about building and planning Local SEO sites.

Well I was just about to create easy guide to help you build highly optimized local business website but thanks to the guys Systemadik.com I don’t have to.

Here’s a couple of things we do a bit differently that you can choose to use if you like.

  1. We always make the PRIMARY function of all our sites to get the lead. i.e. everything is about getting the customer to call or subscribe, so one thing we do is maximize the phone number to make it jump out.
  2. Make a BIG focus on offering a great LEAD Magnet to get people to optin to the email list.
  3. Along with cities served we also make sure to include services offered including the G+ categories and next highest value keywords. Be careful here to make it natural and NOT keyword stuffing!
  4. When using the Testimonials, make sure you use the Google Review embed method that I share here.

 

’How

Local SEO infographic by Systemadik.com

This is definitely a good design layout for Local SEO and gives you a simple blueprint to follow.

Once you have the basics in place then you can really focus on getting the conversions by following the 5 point plan we have in the Local Marketing University.

This will make the site do what it’s supposed to. Remember all the traffic in the world is useless if it doesn’t convert into leads and sales!

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Google+ localWatch the following quick tutorial as I demonstrate how to Embed (Display) your Google Reviews from customers on your Website the Correct Way!

This is very effective AND crucial for both social proof with customers and of course helping to improve your Google Local optimization, however you MUST do this the right way.

Some methods of embedding or showing reviews on your website or clients websites can attract a negative response from Google and penalize your site so it’s wise to follow this method.

Click below to watch the Tutorial on Embedding your Google Reviews the Right Way.

Encourage your clients and customers to gather reviews and testimonials whenever they can, this is a crucial part of the Google+ local optimization and ranking factors.

 

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