In this short video I show you the simple four step lead generation formula that we use to deliver 25 to 30 hot new qualified leads every day to our local marketing agency.

The first step in this formula that we focus on is our foot in the door offer which is responsible for increasing our sales conversions by 348% in the first two months that we introduced it.

See what I am talking about here.

STEP #1: Create Your Foot-in-the-Door Offer

FITD thumb2The first step is creating your Foot-in-the-Door offer which I highly recommend you do regardless because just this one step makes clients or prospects 15-18X more likely to buy your core services.

Once we introduced our Local SEO foot-in-the-door offer our sales conversions increased 348% in 45 days simply because this makes it a no-brainer for clients.

As you can see in the video there are a couple of important factors when you create your foot in the door offer, such as, making sure it leads logically to your core services and the value and pricing are positioned so that it’s an absolute no-brainer for the client.

STEP #2: Create Your Irresistible Lead Magnets

lead-magnetsThe second crucial step to our smart lead generation funnel is the irresistible lead magnet. This is a vital part of converting our initial traffic to opt in for our special report, video tutorial or other valuable piece of content.

This is one of those areas that you must make sure you put your best effort into because when you send traffic or prospective clients to your lead magnet landing page if they’re not interested everything stops dead in its tracks.

Make sure you keep your lead magnet short and sweet, focused on one of the biggest pain points that your clients are likely to have and always deliver your very best value in this content.

STEP #3: Build Your Smart Local Marketing Funnel

sales funnel 300Now this is where the magic happens!

The way we build our smart marketing funnel nurtures our local client prospects through our sales funnel giving them a great experience and valuable content along the way.

Once they opt in for our lead magnet they are given the opportunity to buy our foot-in-the-door offer which only a small percentage will take you up on.

But now that they are in our sales sequence we will nurture them with valuable content problem-solving ideas which all lead up to an irresistible offer that many clients will take you up on.

STEP #4: Unleash the Facebook Local Traffic Formula

LIMU - FB traffic180Now that we have our Foot in the door offer, our irresistible lead magnet and our smart marketing funnel set up, it’s time to drive traffic in the top of our  funnel.

There are many different sources you can use to drive interested local marketing prospects into your smart marketing funnel but right now Facebook is by far and away the most powerful and effective traffic generation tool that we use in our agency.

Along with a clever LinkedIn strategy, these two account for 90% of our leads and prospects turning into paid-up clients.

There are some very specific factors that make a Facebook advertising campaign effective and successful they are:

  1. You must be very vigilant and specific in your audience targeting which is a lot easier if you are going after specific vertical markets such as i.e. dentists, chiropractors, plumbers or painters etc.
  2. Your ad must grab their attention and offer a solution to one of the biggest panes that they experience. This is the only way to make sure that you engage your prospects, get their attention and get them to opt in to your lead magnet.
  3. your landing page that your local marketing prospect lands on after they click on your Facebook ad must be good and must convey the message that you have the solution to their problem and make it easy for them to say yes.

If you would like to learn how to implement your own High Converting Local Lead Funnel, then click below check out the complete step-by-step detailed training inside Local Marketing University!

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Are conversions on your home page lagging behind your expectations? There is an art to designing a high-converting home page, and a lot of small businesses simply don’t increase_homepage_conversions_800give the content and appearance of their website enough attention.

The good news is that there are some very simple things you can do to increase your conversions without having to spend a ton of time and money.

1. Optimize Your Images

The first thing you need to consider is the quality of the images on your home page. A page that’s densely packed with text is not going to be appealing to the majority of internet users. On the other hand, a page that mixes text with effective images is far more likely to convert.

A great image is one that accurately reflects your product or industry. If you can afford it, the best option is to hire a photographer to take pictures of your business and employees. However, if budget is a concern, don’t be afraid to use stock photos as long as they are unique and not cheesy. Stay away from anything that is obviously a stock photo and go for images that are striking and appealing. Also, you should strongly consider using pictures of people’s faces, which tend to draw customers in.

2. Make Your Website Copy Persuasive

Use strong marketing copy that focuses on the things that are most important to your customers. When people search for a keyword, they are really asking a question – and most often, they are asking about a problem that they want to solve. When your home page uses language that plays to your visitors’ emotions, it can trigger a powerful response – one that’s very effective in terms of increasing conversions.

There’s an old advertising trope that says that using fear, uncertainty, and doubt (FUD) helps drive sales. The most effective home pages don’t market openly in fear. Instead, they focus on a user’s problem (which may be making them feel one of those three emotions), empathize with it, and then offer a concrete solution.

3. Have a Clear Value Proposition

Make sure that your value proposition is clear. What are you offering, and why should people be interested? It’s not enough to have well-written copy. You need a strong headline that will immediately put visitors to your site in the proper frame of mind.

4. Put Your Product or Service Right in front of your Prospect

Don’t be coy about your product. You are offering a product or service that you want people to buy, and that should be clear from your home page. It’s one thing to focus on selling the sizzle and not the steak – but remember that there is no sizzle without the steak. Your home page should not leave visitors to your site in doubt about what you sell or the service you provide. You don’t have to provide all the details on the home page, but you do need to show people what it is you sell. If you don’t, they may very well end up navigating away.

5. Always focus on building your List!

Collect leads using an easy opt-in form. Marketing wisdom says that most users require between seven and ten exposures to a brand or product before they make a purchase online. In practical terms, that means that the overwhelming majority of visitors to your site will not make a purchase on their first visit. One way to mitigate that effect is to have a simple opt-in form that allows you to collect user email addresses – and follow up with them to increase your brand recognition.

Your opt-in form should be extremely short, asking for no more than an email address and a name.

6. Create an Irresistible Lead Magnet

Create an appealing and valuable lead magnet to convince people to opt in to your list. Many companies use the promise of a freebie to get potential leads to hand over their email addresses. For example, a short eBook, email series, or course can be a good way to entice users to join your list. Not only will it allow you to collect email addresses, but giving away a valuable item for free also builds something called reciprocity – a cognitive bias that greatly increases the chances that customers will buy from you. The free item creates a sense of obligation in the same way that doing a favor for someone in person does.

7. Develop a compelling email follow up

Make sure you have a compelling and effective email series to send to people after they opt in. Every email you send is an opportunity to provide value and increase your authority, as well as building brand recognition.

8. Gather Testimonials at Every Opportunity

Make good use of testimonials and social proof. 80% of all internet users say that they read reviews before making a purchase. If you aren’t including testimonials and social proof in the form of trust symbols, you could very well be missing out on conversions as a result. Remember, a first-time visitor to your site knows very little about your company. Seeing enthusiastic testimonials and reviews and other trust symbols can be a very effective way of increasing your authority and overriding the objections that a user might have to opting in or making a purchase.

9. Use Video on Your Home Page

Consider adding a video to your home page. Videos are very popular – in fact, they are the most popular kind of online content. When you add an interesting and relevant video to your home page, you encourage people to spend time there, listening and watching. If your product or service lends itself to demonstration, a video is a great way to highlight what you’re selling. Even highly technical products can benefit from certain types of video, such as a white board video. The best way to incorporate video is to let users decide whether to play the video or not. Videos that play automatically can be off-putting and distracting.

10. Make sure you have Social Media Follow Buttons

Add social following buttons to your home page. New users to your site may not make a purchase on their first visit, and they might not even give you their email address. However, following you on social media is a risk-free way for them to learn more about your company and products. Why not make it as easy as possible for them to do so?

11. Test all the important Elements on your home page

Test everything on your home page to optimize it fully. Every element of your website needs to shine if you want to maximize your conversions. Split testing, which is also known as A-B testing, is the best way to do it. Using a split-testing software like Optimizely, test each element of your website individually. The software splits your traffic, sending half to your original page, and half to the page with the new element you are testing, such as a headline or call to action. After the test has run long enough to get you a statistically significant result, you can switch to the new option if it results in better conversions and then move on to testing the next one.

Increasing conversions on your home page doesn’t have to be difficult. The most important thing you can do is to look at it from the standpoint of your ideal customer. What problem do they want solved, and what do they hope to see on your home page? If you tailor your home page to meet those needs, the conversions will follow.

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The opportunity for Local Business is clear: You and your products must be easily found in your local marketplace by an increasingly mobile customer base.

Are you ready to be a first mover in the mobile marketing revolution, or are you poised to be road kill on the information superhighway?

The current explosion of Pokemon Go has highlighted just how powerful the mobile marketing scene can be with lots of smart local businesses finding way to exploit the wave of potential customers!

Your first step is to do a little research, define a few terms, and plan your strategy.

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Yelp Reviews vs. Google Reviews – Which One Is Best?

by Andy Local Marketing

Out of all of the places online that you can review a business, only two places spring to mind for many consumers: Yelp and Google. Both of them are powerhouses with a long history in the business. Both of them are influential. But which one is the better choice? The winner is the one you’ll […]

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