In this short video I show you the simple four step lead generation formula that we use to deliver 25 to 30 hot new qualified leads every day to our local marketing agency.

The first step in this formula that we focus on is our foot in the door offer which is responsible for increasing our sales conversions by 348% in the first two months that we introduced it.

See what I am talking about here.

STEP #1: Create Your Foot-in-the-Door Offer

FITD thumb2The first step is creating your Foot-in-the-Door offer which I highly recommend you do regardless because just this one step makes clients or prospects 15-18X more likely to buy your core services.

Once we introduced our Local SEO foot-in-the-door offer our sales conversions increased 348% in 45 days simply because this makes it a no-brainer for clients.

As you can see in the video there are a couple of important factors when you create your foot in the door offer, such as, making sure it leads logically to your core services and the value and pricing are positioned so that it’s an absolute no-brainer for the client.

STEP #2: Create Your Irresistible Lead Magnets

lead-magnetsThe second crucial step to our smart lead generation funnel is the irresistible lead magnet. This is a vital part of converting our initial traffic to opt in for our special report, video tutorial or other valuable piece of content.

This is one of those areas that you must make sure you put your best effort into because when you send traffic or prospective clients to your lead magnet landing page if they’re not interested everything stops dead in its tracks.

Make sure you keep your lead magnet short and sweet, focused on one of the biggest pain points that your clients are likely to have and always deliver your very best value in this content.

STEP #3: Build Your Smart Local Marketing Funnel

sales funnel 300Now this is where the magic happens!

The way we build our smart marketing funnel nurtures our local client prospects through our sales funnel giving them a great experience and valuable content along the way.

Once they opt in for our lead magnet they are given the opportunity to buy our foot-in-the-door offer which only a small percentage will take you up on.

But now that they are in our sales sequence we will nurture them with valuable content problem-solving ideas which all lead up to an irresistible offer that many clients will take you up on.

STEP #4: Unleash the Facebook Local Traffic Formula

LIMU - FB traffic180Now that we have our Foot in the door offer, our irresistible lead magnet and our smart marketing funnel set up, it’s time to drive traffic in the top of our  funnel.

There are many different sources you can use to drive interested local marketing prospects into your smart marketing funnel but right now Facebook is by far and away the most powerful and effective traffic generation tool that we use in our agency.

Along with a clever LinkedIn strategy, these two account for 90% of our leads and prospects turning into paid-up clients.

There are some very specific factors that make a Facebook advertising campaign effective and successful they are:

  1. You must be very vigilant and specific in your audience targeting which is a lot easier if you are going after specific vertical markets such as i.e. dentists, chiropractors, plumbers or painters etc.
  2. Your ad must grab their attention and offer a solution to one of the biggest panes that they experience. This is the only way to make sure that you engage your prospects, get their attention and get them to opt in to your lead magnet.
  3. your landing page that your local marketing prospect lands on after they click on your Facebook ad must be good and must convey the message that you have the solution to their problem and make it easy for them to say yes.

If you would like to learn how to implement your own High Converting Local Lead Funnel, then click below check out the complete step-by-step detailed training inside Local Marketing University!



Remember when SEO was big? We do too; in fact, that’s how many of us got started in this whole digital marketing field! Recent trends, however, have seen a decided shift local-seofrom traditional SEO in favor of local and content strategies.

Well, we’re here to tell you: don’t put away that SEO hat just yet!

SEO may not be the pinnacle of any digital marketing plan anymore. But it has a very important place within any local marketing plan (or any marketing plan).

Local SEO is crucial for getting your business into those directories that thousands upon thousands search. Without SEO, your local business is likely missing out on that extra juice that on-page optimization offers. Did we also mention that traditional link building isn’t dead? What better way for people to find you than via a partner’s site they already visit?

Convinced? Good. Because we’re going to outline a few quick ways you can get your local marketing SEO back up and off to a good start.

(Want some more in-depth tips? Garrett Mehrguth‘s 5-Day Game Plan for Improving Local SEO should help you out!)

  1. Reviews

We’ve talked about how to embed Google review tools onto your website to make reviewing easier. What we haven’t talked about is the fact that reviews are crucial to your search engine placement.

But reviews are crucial not just on Yelp. Google and Facebook both take reviews into account when displaying businesses. It only takes seven reviews for those gold starts to start displaying under your business’s name on Google.

So how many do you really need? The answer, as Garrett Mehrguth so eloquently puts: at least one more than your competitor.

  1. Keyword and On-Page Optimization

This might be a bit early 2000s, but on-page optimization isn’t dead. It’s just that you need to start focusing on the local part of your keyword.

Using Google Webmaster Tools is just one part of the process though. Mehrguth, once again, outlines what else you should be doing more succinctly than we can state.

  • Each page only gets one keyword. Keyword stuffing is so 2004.

  • Each landing page has a keyword and location in the URL, title, and H1.

  • Talk about locally relevant content on your local pages. If you are a donut shop in San Juan Capistrano, CA, talk about the Swallow’s Day Parade and things that Google associates with your area. If you need help finding out what these are, look at the Wikipedia page for your city, and see what is associated with your town.

  1. Local Listings

It’s not that Yelp and Facebook aren’t important. It’s just that the more directories you’re in, the more chances there is for Google and others to find you. There are many ways to find these industry specific sites to put your business listing on and numerous ways, as BrightLocal shows, to find directories.

Here at Local Oxygen, we can do this part for you or help get you started with UBL list. Easy, convenient, and it just needs that NAP we keep going on about (name, address, phone number).

  1. Partner Up

Remember when we said some traditional methods aren’t dead? Consider partnering up. Cross promotion and link sharing can net rewards for both of you.

Even better? Google sees your name appearing elsewhere on the web. It’s not just about having the most optimized site or the most listings, after all. You’ve got to have people talking about you as well.

  1. Local Content

Take advantage of what makes your town unique. From a flower festival to a local parade, there’s no better way to make your brand relevant than to write about what’s going on in your area.

Content doesn’t always have to be (and never entirely should be, if we’re honest) a sales pitch. People value relevant, useful information so why not be that relevant and useful source? And when that event does coincide with what you do? It’s easy enough to add a plug or two in!

So what are you waiting for? SEO isn’t dead. In fact, it could be helping you right this second not just with your search engine optimization but also with your sales. Get out there and get optimizing!


Photo via to combat the new Google Local changes with these Google Places Optimization tips!

Chances are if you’re at all tuned in to the digital marketing radio that are the usual marketing news sites online then you already know there’s news on the local front.

Google is now showing only three business instead of seven in the “Local Pack” at least 75% of the time.

Big news?

It’s about as big as the King himself entering the building! (We know, we know, so 50s. Humor us.)

The shake up is unexpected and has done more than rattle rankings. It’s also caused us to take a step back and re-evaluate our sweet, sweet local marketing moves.

Your Name Isn’t Baby and You Aren’t Backed Into a Corner

The good news?

If you had good local, mobile, and digital marketing practices before, chances are you won’t need to change much. After all, good habits pay off in the long run. And if there’s anything Google ranking are it’s a marathon, not a sprint!

The bad news?

If you haven’t been doing anything for local or mobile marketing then you might not be one of the ‘lucky three’ showing up anymore. Fortunately, we’re here to help get you started back on the right path.

So where to start?

  1. Local Listings

Have you been keeping up with your local listings? It’s not enough to only have your Google Places and Google Map location set up. There are other listing agents out there: Yelp, Yahoo, Bing, etc. Don’t forget all those industry specific ones as well!

On the same note, be sure you’ve got your NAP down pat. Don’t remember what that NAP citation is? Read on.

  1. Geo-Targeting SEO

Despite what you hear, SEO isn’t dead. It’s just evolved some. From directory listings to link-earning to keywords, now’s the time to go back and take a look at just what you are marketing for and who you are marketing to.

Also consider going niche. Can you get more specific? Perhaps it’s time to start specializing a bit further than before with your keywords. Chances are there will be less competition and you may just find your true core audience.

  1. Reviews

Who hasn’t chosen a restaurant or a service using Yelp these days? Or double-checked a business on Google reviews, just to be sure they’re open/reputable?

Encourage reviews from your customers. Set up a place in store if you have to that offers shoppers an opportunity to review. Even better, talk to customers as they come through. You get a review, they get a personalized interaction with you. Win-win!

(Just remember, it’s often against terms to offer compensation in any form for reviews; check the service.)

Need help implementing a way for customers to review you online? We’ve got a blog post for that.

  1. Social Media

The sock hop may not be cool anymore but social media still is. We could go on about the benefits of social media: building relationships, establishing brand reputation, customer service, showcasing transparency and trust, providing outreach, etc. (Expect a post some time soon about it all!)

Yet the point remains: Google takes into account just how active your social sites are in relation to your own main page. Particularly since most social platforms allow not only a bio page with your website URL but also allow posting of your own pages.

Not active? Time to sign up!

  1. Mobile Optimization

Rumor has it that mobile may be a factor in how these new Local Pack rankings are determined. Especially as locations show up in 3-packs when using Google on mobile.

Either way,when 51% of Americans surf the new via their smart phones versus desktop users, it can’t hurt to be sure your website is optimized for use on mobile devices.

Time To Boogie on To The Top

Is this a sure fire list? Only time will tell. But these 2015 digital marketing basics are just that: the bottom line. Start here, add on what works for your business, and start building that strong foundation to set your local marketing and local search efforts up for success.

Did we miss anything? Let us know! We’ll try keep you up to date on all the latest Google Places Optimization strategies we use to Rank our Clients inside Local Oxygen.