17 Important Local Marketing Statistics to help you Succeed Online

One thing that really motivates us as small business owners and Local Marketers is when we realize just how fast things are moving and how BIG some of these digital trends are becoming!local marketing statistics

As a business owner you simply cannot afford to ignore these statistics because everything is changing and you will only get left behind. When I say left behind I don’t just mean technology wise!

Local businesses who embrace digital marketing to its maximum are going to REAP the rewards and in many cases corner their market in regards to capturing the bulk of the leads and potential customers simply because the rest WON’T be found.

The BIG change from our previous traditional marketing and advertising such as the yellow pages was most businesses had a fair chance of getting a call because your ad appeared alongside all the others, even if they had bigger fancier ads you still were visible… NOT any more!

This is a great point for local business owners and Local Marketers alike. Most SMB’s we deal with think the Online revolution means they’re MUCH more visible when in actual fact the opposite is true. When you used to open a yellow pages in the olden days (seems like only yesterday!), you could see a hundred ads at a glance, now if you’re NOT in the 7-Pack in Google+ Local/top 5 organic or paying for Adwords/Facebook ads then you’re NOWHERE!

Local Marketers should devour these statistics and keep an eye on updated figures to use for landing local marketing deals. These are powerful facts that when used in conjunction with your presentations are often the catalyst that closes the sale.

Study them and use them!

1. 66% of small businesses are maintaining or increasing spend on digital marketing.
(AT&T Small Business Technology Poll 2013)

2. 72% of consumers trust online reviews as much as personal recommendations from real people.
(Search Engine Land, 2012)

3. 82% of small business owners have said their main source of new business is referrals.
(Constant Contact, 2013)

4. 61% of global Internet users research products online.
(Interconnected World: Shopping and Personal Finance, 2012)

5. 44% of online shoppers begin by using a search engine.
(Interconnected World: Shopping and Personal Finance, 2012)

6. 69% of consumers are more likely to use a local business if it has information available on a social media site.
(comScore Networks and TMP Directional Marketing, 2011)

7. 60% of local business websites don’t have their phone number on their site. (BIA Kelsey, 2012)

8. 49% of sites fail to comply with basic usability principles, and 50% of online sales are lost because visitors can’t find content. (Forrester 2012)

9. 93.3 percent of SMB websites are not mobile compatible and will not render successfully on mobile devices or smartphones. (BIA Kelsey, 2012)

10. 15% of SMBs will build mobile optimized websites in 2013. (Borrell 2013)

11. 50% of local searches do not occur on search engines, but on directories and apps. (AT&T Small Business Technology Poll 2013)

12. 67% of businesses are using their website to market to customers. (AT&T Small Business Technology Poll 2013)

13. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Google Mobile Movement Study, 2011)

14. People who receive $10 coupons have 38 percent higher Oxytocin levels, 32 percent calmer breathing rates, 5 percent slower heart rates, and 20x less sweaty palms. (“Your Brain on Coupons: Neurophysiology of Couponing” by Dr. Paul Zak)

15. 47% of people say they open an email because of the subject line. (Chadwick Martin Bailey, 2012)

16. 84% of respondents use desktops or laptops to access email; however, two-thirds of those under 30 use their smartphones or cell phones to access their email. (Chadwick Martin Bailey, 2012)

17. 41% of small businesses are using email to market to customers, a nearly 25% jump from last year. (AT&T Small Business Technology Poll 2013)


Like to learn how we use these facts and figures to land so many new clients?

These statistics are a POWERFUL part of my P.A.P.S formula for creating irresistible presentations that close the sale for you.

Find out in the NEW Local Marketing University…

local marketing university

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