This week was all about the bigger picture of content marketing strategy. “Great content” is a wonderful start, but you need the strategic context that pulls it all together.
Whether you’re a pro or just getting started, the posts and podcasts below will give you a framework to make your project really strong.
On Monday, Ronell Smith answered the ever-perplexing question, What, precisely, do we mean when we say “high-quality content?” He shared five “ingredients” he’s observed over years of working with organizations.
On Tuesday, Chris Garrett dug into the benefits of blogging. He talked specifically about blogging for ecommerce sites here, but his points and tips will also apply to a digital business, a big brand, or a service.
And on Wednesday, I riffed on Ronell’s post by adding a sixth “ingredient” that can take content from “solidly useful” to “crazy successful.”
Ronell also showed up on Copyblogger FM to talk about how we can get all that great content written and recorded.
And on Sites, Jerod Morris channeled Brian Clark (and Bill Murray) to present content marketing as a form of seduction. Strictly rated-G, we promise. 🙂
Have a wonderful weekend, and we’ll catch you next week!
— Sonia Simone
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
Combine These 5 Research-Based Ingredients for Higher-Quality Content
by Ronell Smith
How Blogging Boosts the Profitability of Your Ecommerce Website (and 8 Ways to Get Started)
by Chris Garrett
The Magical Sixth ‘Ingredient’ that Can Take Your Content to Greatness
by Sonia Simone
The Smart Way to Build and Grow a Profitable Podcast
by Sean Jackson
Real Talk about Generating High-Quality Content
by Sonia Simone
Content Marketing as Seduction
by Jerod Morris
How Content Marketing Pioneer & Serial Entrepreneur Brian Clark Writes: Part One
by Kelton Reid
Is Podcasting a Good Way to Reach My Target Audience?
by Jerod Morris & Jon Nastor