Increase Profits Through Specialization

Marketing Podcast with Philip Morgan
Podcast Transcript

Philip Morgan

My guest for this week’s episode of the Duct Tape Marketing Podcast is Philip Morgan. He is a consultant at Philip Morgan Consulting who focuses on specialization and helping people find their niche. He and I discuss how to position your business to drive profit and how to become known as the expert in your field.

Morgan helps development shops get more qualified leads without hiring a salesperson. He uses education-based content marketing, marketing automation, and digital outreach to make that happen. He is also the author of The Positioning Manual for Technical Firms.

Questions I ask Philip Morgan:

  • Is it possible to specialize without identifying an industry?
  • Should most businesses look to specialize?
  • What is the decision-making process for how to specialize?

What you’ll learn if you give a listen:

  • How to specialize in your field
  • What potential benefits you’ll receive from specializing
  • Why marketing becomes less of a struggle when you specialize

Key takeaways from the episode and more about Philip Morgan:

  • Access positioningcrashcourse.com.
  • Follow on Twitter.
  • Connect on LinkedIn.

Like this show? Click on over and give us a review on iTunes, please!

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