Clickbait, Insomnia, and Writing Fears … Nevermore

Clickbait, Insomnia, and Writing Fears ... Nevermore

You can tell we’re heading into Halloween — around the blog, our thoughts have been turning to topics dark and creepy.

On Monday, Stefanie Flaxman brought up a thorny question — is it okay to use all of those fiendishly effective headline techniques, or do we run the risk of turning our content into “clickbait?”

Stefanie has some strong views on this and advice on how to write headlines that do justice to your thoughtful content.

On Tuesday, Stefanie returned with a story about insomnia, a noisy bird, and the best place to find content ideas your audience will love.

And on Wednesday, I assembled our writing team to talk about a spooky subject — those insidious writing fears. Some of the best writers nurture intense fears around writing (maybe it’s that darned overactive imagination). See if yours is on this list … or add one of your own.

Over on Copyblogger FM, I shared three “magical” ingredients to move your headlines from Meh to Woah. They’re not really magic, but they do work really well to get you more traffic, more shares, and more engagement.

And on Unemployable, Brian Clark talked with Sarah Jones about one of my favorite topics — how to find the perfect client for your product or service. Sarah’s own counterintuitive vision of her ideal coaching client led to a surprising success story.

That’s it for this week — have a great weekend, and we’ll catch you next week!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


if your content delivers on your headline’s promise, it’s not clickbait. period.Clickbait or Damn Good Headline?

by Stefanie Flaxman


an article you wrote five years ago is new to the person who reads it for the first time todayThe Best Place to Consistently Find Winning Content Ideas

by Stefanie Flaxman


editorial roundtable - writing fearsWhat’s Your Worst Writing Fear? Dread and Trepidation from Our Editorial Team

by Sonia Simone


The 5 Things Your Customers Actually Want to BuyThe 5 Things Your Customers Actually Want to Buy

by Sean Jackson


3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

by Sonia Simone


Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and WideQuality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide

by Jerod Morris


How New York Times Bestselling Author & Mortician Caitlin Doughty WritesHow New York Times Bestselling Author & Mortician Caitlin Doughty Writes

by Kelton Reid


How to Discover Your Ideal Client, with Sarah JonesHow to Discover Your Ideal Client, with Sarah Jones

by Brian Clark


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