Blending Art with Strategy for Powerhouse Content

Blending Art with Strategy for Powerhouse Content

We talk a lot on Copyblogger about how to write content that’s more vivid, more memorable, more distinctive.

But there’s always another side to that creative coin — the strategic side. Your content might be marvelously entertaining and engaging, but if it’s not placed in a strategic context, you’ve limited its power.

Getting smarter about strategy won’t make your work less creative or meaningful. In fact, the opposite is true.

Wise strategy makes your message more powerful, which is what we teach in our Certified Content Marketer training program. If you’d like to get all the details on how you can enroll when we reopen the doors for a limited time soon, join the waitlist here.

On Monday, our Data Analyst Loryn Thompson kicked off the week with an article about when to use (and when not to use) powerful bits of analytics code called UTM parameters. These sound a little technical, but they’re just a way for you to understand how all the different paths you’re using are working together toward conversions.

On Tuesday, Stefanie Flaxman wrote about the value of pairing art with strategy: using your craft to give others a strong voice, then using that voice strategically to reach a specific goal.

And on Wednesday, I showed how to employ some of Copyblogger’s favorite strategic power tools — specifically, copywriting techniques — to make your presentations more relevant and effective. You can use these for SlideShares, webinars, or live talks — anytime you want to create a more meaningful impression.

Over on Copyblogger FM, I talked about how to make smarter decisions for your website and content — without exhausting yourself with decision fatigue.

And on Sites, Jerod Morris unpacked one of the great techniques that can be used to bring more art to your strategy: the persuasive analogy.

That’s it for this week — get some of that artful strategy into your content, and we’ll catch you next week!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


We direct traffic to our websites from different channels, and without attribution we don’t know which efforts actually workThe Content Marketer’s Guide to UTM Parameters for Tracking Referrals

by Loryn Thompson


it’s a new dawn it’s a new day it’s a new life for me and I’m feeling goodHow to Feel Good as a Writer: an Origin Story

by Stefanie Flaxman


Copywriting is all about how to deliver a message in a compelling wayUse These 4 Copywriting Pillars to Craft Kickass Presentations

by Sonia Simone


How (and Why) You Should Sell Your Online BusinessHow (and Why) You Should Sell Your Online Business

by Sean Jackson


How to Make Smarter Decisions about Your WebsiteHow to Make Smarter Decisions about Your Website

by Sonia Simone


The Persuasive Power of AnalogyThe Persuasive Power of Analogy

by Jerod Morris


How Essayist & Author of Debut Novel 'The Floating World' C. Morgan Babst WritesHow Essayist & Author of Debut Novel ‘The Floating World’ C. Morgan Babst Writes

by Kelton Reid


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