Local Offline Marketing – Business Building Basics

Building a business from scratch requires planning, tools and support.  Unless you enjoy learning from your mistakes you’ll have more success if you follow a proven plan and work with a mentor.  Here are some valuable business building tips I learned from working with a few successful marketing mentors.local offline Marketing

Focus on One Market at a Time

At first you might be tempted to work with anyone who wants to work with you.  After all, income is income.  But it’s so much easier to focus on one market at a time.

Concentrating on one marketing vertical before moving on to the next means …

  • It will be easier to explain what you do because your message will be more targeted.
  • Knowing a lot about a market allows you to sell with confidence.
  • You’re more likely to be considered an authority when your name is associated with one market.

Let Your Website do the Heavy Lifting

  • A professional looking website that educates, describes what you do and captures leads helps sort out tire kickers.  If you offer website related services it can serve as an example of your work.
  • To keep first time visitors from just passing through, make them an offer they can’t resist.  Make it something that will really help them, like valuable how-to information.
  • Most free consultations are just sales pitches in disguise.  Prospects may hesitate to take you up on your offer because they’re waiting for the other shoe to drop.  Try offering free training videos that prospects can access at their convenience.  Then you can follow up with them later to answer any questions they have.
  • Write a great Auto-responder sequence with appropriate calls to action.

Network With Purpose

Networking events are a waste of time if you don’t have a followup plan you can stick to.  Before you attend your next event decide what you want your outcome to be.  How many connections do you intend to make?  Practice listening more and speaking less.

Automate Whenever Possible

Time is money, especially for the solo entrepreneur.  Templates and automation tools will shave hours off every project you take on.  Instead of driving to clients for meetings use  services like GoToMeeting and Skype.  Learn to use video for status updates.  If you start automating parts of your business now you’ll be less stressed out when your customer base starts to grow.

Get Help

Eventually you’ll discover that trying to figure out everything by yourself is slowing you down.  That’s why it makes sense to have an accountability partner, a mentor, or be part of a community of like-minded people.  Working with someone who can get you where you want to go faster is a smart move.

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