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How to Write a Press Release

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How to Write a Press Release that gets exposure and creates a flood of Website traffic!

Learning how to write a press release can be quite the tough task for some people. The truth is that press releases are just a bit different than articles, and they require more professionalism in their style of How to Write a Press Releasewriting than normal.

Let me tell you though it is absolutely worth every bit of time you put into learning how to write a press release or have them written for you because the amount of Website traffic and visitors you can attract is amazing to say the least.

Local Internet Marketing Consultants Take Note

For our Local Internet Marketing Clients Press releases are one of our big secret weapons because crazy as it sounds, very few Local marketers use this Traffic generation method to promote their clients.

We literally drive tens of thousands of Website Visitors to our clients websites and offers with Press releases so I encourage you to do what it takes to learn how to write a Press release and do it consistently.

How to Write a Press Release that Engages Your Readers and Drives Traffic

Press Releases have a different structure compared to articles placed on Ezine Articles or other article directories, as the point for those articles are to be informative and helpful, as opposed to press releases that need to be written in a newsworthy format.

Writing a press release can be done quickly and easily using several press release websites for guidelines along with a Free Press Release Template that you can use to model yours upon. Most of these Press Release Websites have a Sample of Press Release that you can use.

The Mechanics of Writing Good Press Releases

The first way you need to structure your releases is by creating a format. This helps you to layout where all of your most important details about your business or newsworthy content are outlined. Creating an opening that’s creative is vital to have, as many visitors are quite the skeptics and will only read when they feel like they want to.

Many people are different and would read the entire release even if it isn’t the most interesting, but the majority of the people will definitely walk away if you don’t know how to attract visitors to stay on the release.

Towards the middle of the release, you want to make sure that everything about the product or service being announced is outlined completely. You want to make sure that everything about it is outlined with a nice format and perfectly created. You want your press release to be very convincing and eye catching, and this can be done usually throughout the middle to make sure that they keep reading.

Make sure that it doesn’t become boring or seem like you’re trying to educate them or even buy something from you. Your goal right now is to get them to read the whole thing and clicking through to your website or whatever it is that you want to send them to. Remember that it’s a press release, not a sales page.

Writing tips to Help you Maximize your Effectiveness

I suggest that you change your writing style to technical when writing a press release. Press Releases are very different, and require your writing to be performed differently than normal. Many press releases are promoted with a friendly tone, and while nothing is wrong with that, other big news websites and even the media won’t really take too much notice.

Be sure that there are no grammar mistakes either, as that can turn people off and make them leave later on.

Writing a press release may not be the easiest task in the world, but once you get the hang of writing more technical than normal, you’ll soon see your entire set of press releases easily attracting more attention to whatever it is that you’re trying to advertise.

Press releases are truly a great way to get your business or basically anything more noticed, so it’s important for you to know that creating one can really help out with advertisement as long as you do it right.

Andy

Andy

Co-Founder at Local Oxygen
Andy Kelly is the Co-Owner of LocalOxygen.com the worlds leading Local internet Marketing Software for Offline Marketing Agencies and Local Businesses. Andy is one of the real Pioneers of Local Offline Marketing for over 15 years working thousands of companies from Dental Practices to Fortune 500 Companies, and training hundreds of Local Marketers.
Andy
Andy
Andy

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