Flipping the Google’s “Snack Pack” Update to Your Advantage

As you may have already noticed, on August 6th Google updated the way websites appear in local search engine results.  While Google’s updates vary from time to time, the latest update can affect websites in a number of different ways. This “local snack pack” Google has created has changed a series of seven different local…

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8 Killer Marketing Trends to Grow Your Small Business in 2017

business growth

The Year is fast disappearing and it’s a good time to look ahead to the second half of 2017 and think about what your marketing strategy will be. Digital marketing is running neck and neck with traditional advertising in terms of spending, and for many small business owners, it makes sense to allocate the lion’s…

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7 Essential Tips for Using Facebook to Increase Sales

It used to be that having a Facebook account for your business was optional. Few companies had them and few customers even thought about following their favorite brands on social media. Today, that has all changed. Customers expect the businesses they frequent to have a social media presence, and the follow the companies they like…

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How to get started with SMS Marketing

Regardless of what product or service you sell, the chances are good that the vast majority of your customers are avid mobile users. In the United States, more than 90% of all adults own cell phones, and more than 60% own smart phones. 2015 was the first year that mobile searches outstripped computer searches. Any…

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How to Make the Most of Online Reviews

online reviews

Online reviews are crucial to your local business. Sites like Yelp, Angie’s List, and Google My Business offer consumers an easy way to share information about their experiences with local and online businesses. While sites like these were once fairly small, their use has become commonplace. In fact, about 88% of all consumers say they…

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7 Marketing Tools You Should Be Using to Market Your Local Business

internet marketing tools

Small business owners face some real challenges when it comes to marketing their business. Often they can’t afford to hire a full-time (or even a part-time) marketing person. They may outsource their marketing. In some cases, they may even have to handle it themselves. That’s not an easy task, particularly for people who are already…

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