7 Essential Tips for Using Facebook to Increase Sales

It used to be that having a Facebook account for your business was optional. Few companies had them and few customers even thought about following their favorite brands on social media. Today, that has all changed. Customers expect the businesses they frequent to have a social media presence, and the follow the companies they like…

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How to get started with SMS Marketing

Regardless of what product or service you sell, the chances are good that the vast majority of your customers are avid mobile users. In the United States, more than 90% of all adults own cell phones, and more than 60% own smart phones. 2015 was the first year that mobile searches outstripped computer searches. Any…

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How to Make the Most of Online Reviews

online reviews

Online reviews are crucial to your local business. Sites like Yelp, Angie’s List, and Google My Business offer consumers an easy way to share information about their experiences with local and online businesses. While sites like these were once fairly small, their use has become commonplace. In fact, about 88% of all consumers say they…

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7 Marketing Tools You Should Be Using to Market Your Local Business

internet marketing tools

Small business owners face some real challenges when it comes to marketing their business. Often they can’t afford to hire a full-time (or even a part-time) marketing person. They may outsource their marketing. In some cases, they may even have to handle it themselves. That’s not an easy task, particularly for people who are already…

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Top Local SEO Factors for 2017

It’s a new year, and for many companies, it’s time to take a look at their SEO strategies and figure out where they can improve. There’s no question that local SEO is more important than ever before. 56% of all mobile searches are local, meaning that they include city names or other local information in…

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25 Vital Elements to Optimize your Website Traffic and Conversions

Website optimization

When was the last time you updated your website or did an audit of its features? A good website must evolve with the times. Research shows that the average web user will wait only about six seconds for a page to load, and has minimal patience for things like complicated navigation or broken links. It’s…

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