How to Make the Most of Online Reviews

online reviews

Online reviews are crucial to your local business. Sites like Yelp, Angie’s List, and Google My Business offer consumers an easy way to share information about their experiences with local and online businesses. While sites like these were once fairly small, their use has become commonplace. In fact, about 88% of all consumers say they…

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7 Marketing Tools You Should Be Using to Market Your Local Business

internet marketing tools

Small business owners face some real challenges when it comes to marketing their business. Often they can’t afford to hire a full-time (or even a part-time) marketing person. They may outsource their marketing. In some cases, they may even have to handle it themselves. That’s not an easy task, particularly for people who are already…

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Top Local SEO Factors for 2017

It’s a new year, and for many companies, it’s time to take a look at their SEO strategies and figure out where they can improve. There’s no question that local SEO is more important than ever before. 56% of all mobile searches are local, meaning that they include city names or other local information in…

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25 Vital Elements to Optimize your Website Traffic and Conversions

Website optimization

When was the last time you updated your website or did an audit of its features? A good website must evolve with the times. Research shows that the average web user will wait only about six seconds for a page to load, and has minimal patience for things like complicated navigation or broken links. It’s…

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Win Back Website Visitors! Retargeting 101 for Local Business

Are you losing website visitors or local traffic? If you have started noticing a decline in your overall web stats, both traffic and sales, you might need to make a change to your online marketing strategy. Running a local business, you still need to pay attention to your web traffic. In this modern age, it…

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5 Ways to Dominate Local SEO

As a small brick and mortar business, there’s nothing more important than dominating local SEO. Your traffic is much more targeted than online retailers with national customers. It can’t be stressed enough the importance of focusing your SEO strategy on keywords and phrases that involve cities you serve. If you’re not convinced that dominating local…

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