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I laughed and I cried while watching this killer “Video Genesis – 34 Fatal Video Mistakes Most People Make” first launch Video from Andy Jenkins & Mike Filsaime!

Laughed because it’s genuinely funny (if you like Andy’s type of humor, which I do).

It’s also sad when you realize how many No-No’s and ahem’ mistakes we often make when doing marketing videos.

Andy is no doubt the PRO (He’s an Emmy award winner for editing) when it comes to producing AWESOME video and this new Video Genesis one is no exception!

I was lucky enough to see some of the pre-production content of Video Genesis and I can tell you your videos will never be the same after watching this!

Watch it here…

video genesis

What I love about the way Andy and Mike present this first Video Genesis installment is they walk you through the TOP 34 most common Video Mistakes AND Andy goes over each one to explain what’s wrong and how to fix it.

If you have Video Boss like I do then you’ll know how amazing Andy Jenkins training is on Video and having seen some of what’s in this new Video Genesis training I can say it’s killer!

Production is Cool but the MESSAGE is What Sells Stuff!

Most of us love sweet looking production and these days many of us expect Videos to look pretty good, BUT it’s the MESSAGE that sells stuff.Video boss

When Video Boss came out in 2010 it literally transformed our Video Marketing for our own Local marketing Agency AND the results we got for local clients.

Video Boss was incredible with all the detail on creating killer productions but the single BIGGEST impact on our video marketing conversion and effectiveness was the formulas for writing GREAT scripts and messages.

If you want to improve your ability to sell products and services with Video then Video Genesis is going to transform your results because Andy is going to show you exactly how to craft killer video scripts along with the RIGHT type of video for different selling situations.

There’s more focus in Video Genesis on creating great messages that sell your stuff and exactly how to grab attention quickly hooking people in and keeping them watching while you deliver your message.

video genesis review

The BEST News About Video Genesis!

Now if you remember Video Boss when it was launched came out at $2000 and not everyone could afford that price tag, yet for us it resulted in high 6 figures ROI!

Well you are going to love what they are doing with the price of Video Genesis… It’s going to be a fraction of what Video Boss was AND it’s no cut down version, being a Video Boss owner I can tell you Video Genesis is all new stuff with the latest training on the things that matter.

Coming up I’ll be showing you how you can use Video Genesis to land more clients than you ever have before AND offer some simple Video Marketing services like we do and charge high fees in the thousands per month.

ALSO check out the Optin page they have created for Video Genesis… What do you think of the background, it’s controversial you could say!

Andy

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I was thinking the other day it’s about time I revealed our Local Marketing “Secret Weapon” so you can see first-hand how we reached 7 figures so quickly!

It’s not that Chris and I are so lucky or things just fell our way…Absolutely not!local marketing secret-weapon

There’s one MAJOR tool that we’ve been using in our local marketing agency that has single-handedly EXPLODED our sales, Clients and Marketing results beyond anything we could have wished for.

Here an example of our sales tracking over the 6 months that rocketed our revenues from a pretty flat lined $12,500 per month to $62,790 per month thanks to this insanely powerful system.

 

local marketing sales growth


Why is This So Powerful?

If you know me then you’ll understand that I’ve been doing Local online marketing for years and when Chris and I decided to launch our new Local Marketing Agency, we said to each other “it’s time to turn Local Offline Marketing on it’s Head”!

No playing around, No doing the usual stuff everyone else does, and NO using the crappy cheap tools and half baked things that populate this market!

You can count on one hand the decent tools that are available in the Local Internet marketing space, and even then there’s NOTHING to run the business properly without Cobbling together bits and pieces.

If you’re going to build a lucrative, successful business you HAVE to put great systems in place that allow you to automate, systematize and manage all the Time-Sucking busy work so YOU can focus on sales and growing the company.

Enter the Turn-Key Local Marketing “Secret Weapon”

2 Years and a cool couple of hundred thousand dollars later we unleashed the Secret New System on our Marketing company and “BOOM”!

Within the first week everything started taking off..

We were literally 300% more efficient in just a few short days with our team members able to handle up to 30 clients each now instead of 7 or 8. This was worth around $15,000 in the first month alone!

We now had more than DOUBLE the free time to focus on sales and marketing! (This is the #1 killer of Local Marketing Start-ups)!

Mind Blowing Ranking System and Checklist

One of the MASSIVE advantages this system gives you over any competitor and gives you the CONFIDENCE to know you can Rank them locally is our unique and proprietary Local Ranking Formula and Checklist system.

Chris is among the top handful of Genuine SEO Masters with a CV so impressive it’s embarrassing for most so called SEO guys and with his technical and SEO genius we developed the first Fool-Proof Local Ranking system that anyone could use from day one and know the results will come.

With this awesome system you don’t have to wade through hours of training or try to keep up with the latest Google Places updates because we’ve done it all for you.

Your outsource team or workers can be productive and making money from DAY ONE because this system is so easy and fool-proof!

That’s just a small part of what this amazing system does and why Local Marketers who are lucky enough to have access to this Secret Weapon are growing their businesses over 240% faster than those who don’t!

Click on this image to see Chris and I demonstrate this Mind Blowing Technology!

Local marketing secret weapon

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In this article you will learn some great tips on getting Started as a Local Marketing Consultant that will help you avoid the pitfalls and Traps that most local internet marketers fall into when starting out.

Why did I choose to offer services to local businesses? 

The best way to explain this is to tell yet another story.

My big “Why” was that I had a lot of experience in a variety of industries, which (I guess) made me overqualified for the work I wanted to do. In no particular order, I had been an in-house consultant for a few startup technology companies, an interim manager for a half dozen publicly held companies, taught at executive training seminars and done career counseling. For two years I was a marketing director.

local marketing consultant

And that was before going back to school to train as a chef and starting a catering business. In fact, I got interested in marketing on the internet because I needed

better and cheaper ways to find customers. Having a website meant that if people could find me online they could

access most of the information they needed to decide whether or not to book me. It also meant fewer time consuming consultations that may or may not have resulted in business.

My first marketing client was a restaurant I supplied products to. Actually, I was just talking to the owner about how my new website was helping grow my business and he asked if I could help him do the same. So I brokered a deal with my web developer and helped write write the copy. That was around 1999 and it goes to show that you don’t have to know absolutely everything to get started.

Maybe you’ve never owned a business of your own but you probably know someone who does. Think about all the businesses you patronize. Start observing what they are doing to get customers. Your first client may be right in front of you.

Starting With the End in Mind

I always encourage anyone who starting out as a local Internet marketer to think very carefully about the kind of business you want and exactly what that business looks like, because the more clear you are on your ideal business the more easily you can achieve those goals.

What I’m talking about here is for example: what type of consulting and business services your provide, how many employees or staff you have working for you or whether you have everything completely outsourced offshore for example and most importantly how much money you want your business to turn over in specific terms.

Designing your business is the key to smart rapid growth

Designing your local marketing business is crucial to quickly achieving the goals that you set out for yourself and one of the big mistakes that I see most local marketing start-ups make.rapid-growth

If you don’t design your business with clear and specific strategies, methods and goals then what you end up with is a mess in exactly the same way as if you put a whole bunch of Lego pieces together without any direction or design… Very ugly mess.

The BIG problem here is IF you don’t design the business from the ground up, you end up constantly chasing problems and plugging holes and fixing things on the fly all the time which means you can never truly remove your self from the business and work on it rather than in it.

I’m not saying that you have to get every single duck in a row and every detail down to the nth degree before you begin working the business, absolutely not. However you must be very clear about the foundations of the most crucial parts of your local marketing consulting business because this is where I see most people fail and then give up on the idea.

Foundations such as:

  • Marketing services you will provide
  • Sales systems
  • Client management systems
  • Fulfillment services
  • Escalation and growth

Why 96% of local marketers get it horribly wrong

Having been in the local Internet marketing business for over 15 years now I can honestly say it is disturbing to see how much misinformation and totally misleading teaching material, concepts, methods overwhelm-local-marketingand strategies have flooded onto the market over the past 18-36 months.

On a daily basis I talk to frustrated and sometimes frantic local marketers who are going nowhere fast, unable to grow the business, land clients and build income that they believed they would be able to.

The number one reason is most of the training and information out there on how to build a local marketing consulting business is all about tactics and the tactical approach of trying to sell services such as Google plus local, reputation management, mobile marketing websites and local Seo just to name a few.

These are all great services that can help many local businesses but focusing on these tactics and trying to sell them to local businesses is not being a TRUE local marketing consultant!

These services are all commodities and what they do is create a situation where you are just one of the crowd of thousands trying to sell businesses the services and you end up having to compete on price and charging commodity rates.

The strategy of the true local marketing consultant

Now I certainly don’t want to offend anyone here by saying most local marketers are not practicing as true consultants since you might believe strongly that you are in fact a local Internet marketing consultant.

What I’m saying is the true local marketing consultant doesn’t approach a business on the basis of selling them a tactic and commodity such as local Seo or Google places or are mobile marketing sites for example.

The local marketing consultant operates like a marketing Dr. and diagnosis the situation of the local business taking into account all the most important elements of marketing and sales to see which of the most critical areas that should be addressed first and prescribing based on that rather than trying to fit a service to a business.

For example many of the businesses that we consult with while they certainly can gain benefit from local Seo strategies and Google places optimization all reputation management; the most glaringly obvious weaknesses in their marketing and sales is for example their website design and the content on that website along with sales conversion and list building strategies.

The more you consult the less you have to sell

If you really don’t like selling then you’ll love this because I for one have never really enjoyed having to sell products and services so working on this strategy makes so much sense and take so much local marketing doctorpressure off having to make the sale all the time.

When you act as a local marketing Dr. and use the consultative sales approach of listening to clients and asking sensible strategic questions that uncover the real needs and weaknesses of the business then you completely transform your credibility and authority in the eyes of the local business owner.

People love to be listened to and the more you listen with that consultative approach the more a business owner realizes that you have their best interest in mind and not to just sell them the latest greatest product or tactic that you think will benefit them.

Keep in mind that the things I’m talking about here such as marketing funnels and list building or website content and conversion are relatively easy for you to implement in most businesses because more than 90% of them have absolutely no idea and the worst examples of online marketing that you can find anywhere, so even average Internet marketing skills are streets ahead of most local businesses.

Learning the Ropes of a Local Marketing Consultant

There’s no getting around the fact that the biggest challenge that new local Internet marketers all consultants have is trying to find out how to learn the ropes of local marketing consulting the right way in the first place rather than being sent in 100 different directions and ending up totally confused and unsuccessful.

If you just go and buy the latest WSO from the warrior forum then all I can say is best of luck with that because 99 times out of 100 most people just end up going round in circles and buying one of these latest info products after another instead of crafting out a well-designed local marketing business from the ground up.

How long did it take for you to become proficient in your former job? Years? Decades? You either had formal training or you started at the bottom and worked your way up. So it’s reasonable to assume that this new direction will require some training, baby steps, and even a bit of trial and error until you discover what works best for you.

Learning from seasoned recognized experts

We’ve put together a free training program to help people get started the right way and local Internet marketing by focusing on the most important parts of the business that will set you up for success and have the biggest impact on your growth rate.

You can get a totally free membership with no strings attached here at the local marketing success club that has been designed and put together by Chris and Andy from local oxygen who collectively have built multiple seven-figure consulting agencies and trained thousands of marketers and consultants.

Progressive and Strategic Learning is the Key to Your Success

Think of it as learning a new language. You can go the total immersion route where the instructor points to pictures and speaks to you only in that language until a few words start to make sense. If you stick with it you will start to understand complete sentences. At some point you’ll be able to speak well enough to be understood. The more proficient you become the less time it will take your brain to translate words and thoughts into words.

If you want to avoid learning the hard way, running around in circles and chasing your tail then STOP buying more stuff and let us show you the right way to do this.

Grab your FREE Local Marketing Success Club Membership before they close!

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