Google Places

Photo via to combat the new Google Local changes with these Google Places Optimization tips!

Chances are if you’re at all tuned in to the digital marketing radio that are the usual marketing news sites online then you already know there’s news on the local front.

Google is now showing only three business instead of seven in the “Local Pack” at least 75% of the time.

Big news?

It’s about as big as the King himself entering the building! (We know, we know, so 50s. Humor us.)

The shake up is unexpected and has done more than rattle rankings. It’s also caused us to take a step back and re-evaluate our sweet, sweet local marketing moves.

Your Name Isn’t Baby and You Aren’t Backed Into a Corner

The good news?

If you had good local, mobile, and digital marketing practices before, chances are you won’t need to change much. After all, good habits pay off in the long run. And if there’s anything Google ranking are it’s a marathon, not a sprint!

The bad news?

If you haven’t been doing anything for local or mobile marketing then you might not be one of the ‘lucky three’ showing up anymore. Fortunately, we’re here to help get you started back on the right path.

So where to start?

  1. Local Listings

Have you been keeping up with your local listings? It’s not enough to only have your Google Places and Google Map location set up. There are other listing agents out there: Yelp, Yahoo, Bing, etc. Don’t forget all those industry specific ones as well!

On the same note, be sure you’ve got your NAP down pat. Don’t remember what that NAP citation is? Read on.

  1. Geo-Targeting SEO

Despite what you hear, SEO isn’t dead. It’s just evolved some. From directory listings to link-earning to keywords, now’s the time to go back and take a look at just what you are marketing for and who you are marketing to.

Also consider going niche. Can you get more specific? Perhaps it’s time to start specializing a bit further than before with your keywords. Chances are there will be less competition and you may just find your true core audience.

  1. Reviews

Who hasn’t chosen a restaurant or a service using Yelp these days? Or double-checked a business on Google reviews, just to be sure they’re open/reputable?

Encourage reviews from your customers. Set up a place in store if you have to that offers shoppers an opportunity to review. Even better, talk to customers as they come through. You get a review, they get a personalized interaction with you. Win-win!

(Just remember, it’s often against terms to offer compensation in any form for reviews; check the service.)

Need help implementing a way for customers to review you online? We’ve got a blog post for that.

  1. Social Media

The sock hop may not be cool anymore but social media still is. We could go on about the benefits of social media: building relationships, establishing brand reputation, customer service, showcasing transparency and trust, providing outreach, etc. (Expect a post some time soon about it all!)

Yet the point remains: Google takes into account just how active your social sites are in relation to your own main page. Particularly since most social platforms allow not only a bio page with your website URL but also allow posting of your own pages.

Not active? Time to sign up!

  1. Mobile Optimization

Rumor has it that mobile may be a factor in how these new Local Pack rankings are determined. Especially as locations show up in 3-packs when using Google on mobile.

Either way,when 51% of Americans surf the new via their smart phones versus desktop users, it can’t hurt to be sure your website is optimized for use on mobile devices.

Time To Boogie on To The Top

Is this a sure fire list? Only time will tell. But these 2015 digital marketing basics are just that: the bottom line. Start here, add on what works for your business, and start building that strong foundation to set your local marketing and local search efforts up for success.

Did we miss anything? Let us know! We’ll try keep you up to date on all the latest Google Places Optimization strategies we use to Rank our Clients inside Local Oxygen.



I was thinking the other day it’s about time I revealed our Local Marketing “Secret Weapon” so you can see first-hand how we reached 7 figures so quickly!

It’s not that Chris and I are so lucky or things just fell our way…Absolutely not!local marketing secret-weapon

There’s one MAJOR tool that we’ve been using in our local marketing agency that has single-handedly EXPLODED our sales, Clients and Marketing results beyond anything we could have wished for.

Here an example of our sales tracking over the 6 months that rocketed our revenues from a pretty flat lined $12,500 per month to $62,790 per month thanks to this insanely powerful system.


local marketing sales growth

Why is This So Powerful?

If you know me then you’ll understand that I’ve been doing Local online marketing for years and when Chris and I decided to launch our new Local Marketing Agency, we said to each other “it’s time to turn Local Offline Marketing on it’s Head”!

No playing around, No doing the usual stuff everyone else does, and NO using the crappy cheap tools and half baked things that populate this market!

You can count on one hand the decent tools that are available in the Local Internet marketing space, and even then there’s NOTHING to run the business properly without Cobbling together bits and pieces.

If you’re going to build a lucrative, successful business you HAVE to put great systems in place that allow you to automate, systematize and manage all the Time-Sucking busy work so YOU can focus on sales and growing the company.

Enter the Turn-Key Local Marketing “Secret Weapon”

2 Years and a cool couple of hundred thousand dollars later we unleashed the Secret New System on our Marketing company and “BOOM”!

Within the first week everything started taking off..

We were literally 300% more efficient in just a few short days with our team members able to handle up to 30 clients each now instead of 7 or 8. This was worth around $15,000 in the first month alone!

We now had more than DOUBLE the free time to focus on sales and marketing! (This is the #1 killer of Local Marketing Start-ups)!

Mind Blowing Ranking System and Checklist

One of the MASSIVE advantages this system gives you over any competitor and gives you the CONFIDENCE to know you can Rank them locally is our unique and proprietary Local Ranking Formula and Checklist system.

Chris is among the top handful of Genuine SEO Masters with a CV so impressive it’s embarrassing for most so called SEO guys and with his technical and SEO genius we developed the first Fool-Proof Local Ranking system that anyone could use from day one and know the results will come.

With this awesome system you don’t have to wade through hours of training or try to keep up with the latest Google Places updates because we’ve done it all for you.

Your outsource team or workers can be productive and making money from DAY ONE because this system is so easy and fool-proof!

That’s just a small part of what this amazing system does and why Local Marketers who are lucky enough to have access to this Secret Weapon are growing their businesses over 240% faster than those who don’t!

Click on this image to see Chris and I demonstrate this Mind Blowing Technology!

Local marketing secret weapon


Ever since Google began the transition from Google Places to Google+ Local, for many Internet Marketing consultants it’s been as Mike Blumenthals would call a bit of a “Train Wreck”.

The Good Newsgoogle-places-phone-support

It looks like Google is Now Providing Phone Support for Places Verification :: What Took Them So Long?

It’s hard to know just how much emphasis Google is placing on their whole Local thrust with the way they seem to neglect it, however this new Phone support is music to the ears of a Local Internet Marketing Agency like ours here at Local Oxygen with so many clients to maintain.

I’m guessing Google is trying to mend some bridges here and one can only hope this means some end to the somewhat chaotic Google+ local/Google places transition, management and optimization.

Here’s How You Receive a Phone call from Google

This is an example of how we sorted out a verification issue where Google actually called us back! Almost fell off my chair:o)


The first thing you need to do is go to the Google Support pages where you tell them the specific issue and they can filter out problems that don’t apply.



To sort out the Verification by Phone simply click on the second link “Verification Issue”


Answer the questions in this section as best you can.


There are a few questions to answer because Google of course wants to make the Phone call a last resort if they can.

Keep in mind not all instances will end up in a phone verification, some certainly will.


Here is what you will find on the next screen.

phone support phone form


Now that you have completed the form you will be presented with the contact us form to leave your details and wait for a return phone call.


Google is not known for offering phone support for virtually any of their services, even colleagues of ours here at Local Oxygen who have large Google Adwords accounts have had difficulty getting decent telephone support and these guys are spending tens of thousands of Adwords… Amazing!

This definitely says to us that Google is trying very hard to re-establish their credibility and trust among business owners, both for the Local Businesses themselves and Local Marketing Agencies like ours!


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