local internet marketing

Photo via FreeImages.com/MarkoPekicHow to combat the new Google Local changes with these Google Places Optimization tips!

Chances are if you’re at all tuned in to the digital marketing radio that are the usual marketing news sites online then you already know there’s news on the local front.

Google is now showing only three business instead of seven in the “Local Pack” at least 75% of the time.

Big news?

It’s about as big as the King himself entering the building! (We know, we know, so 50s. Humor us.)

The shake up is unexpected and has done more than rattle rankings. It’s also caused us to take a step back and re-evaluate our sweet, sweet local marketing moves.

Your Name Isn’t Baby and You Aren’t Backed Into a Corner

The good news?

If you had good local, mobile, and digital marketing practices before, chances are you won’t need to change much. After all, good habits pay off in the long run. And if there’s anything Google ranking are it’s a marathon, not a sprint!

The bad news?

If you haven’t been doing anything for local or mobile marketing then you might not be one of the ‘lucky three’ showing up anymore. Fortunately, we’re here to help get you started back on the right path.

So where to start?

  1. Local Listings

Have you been keeping up with your local listings? It’s not enough to only have your Google Places and Google Map location set up. There are other listing agents out there: Yelp, Yahoo, Bing, etc. Don’t forget all those industry specific ones as well!

On the same note, be sure you’ve got your NAP down pat. Don’t remember what that NAP citation is? Read on.

  1. Geo-Targeting SEO

Despite what you hear, SEO isn’t dead. It’s just evolved some. From directory listings to link-earning to keywords, now’s the time to go back and take a look at just what you are marketing for and who you are marketing to.

Also consider going niche. Can you get more specific? Perhaps it’s time to start specializing a bit further than before with your keywords. Chances are there will be less competition and you may just find your true core audience.

  1. Reviews

Who hasn’t chosen a restaurant or a service using Yelp these days? Or double-checked a business on Google reviews, just to be sure they’re open/reputable?

Encourage reviews from your customers. Set up a place in store if you have to that offers shoppers an opportunity to review. Even better, talk to customers as they come through. You get a review, they get a personalized interaction with you. Win-win!

(Just remember, it’s often against terms to offer compensation in any form for reviews; check the service.)

Need help implementing a way for customers to review you online? We’ve got a blog post for that.

  1. Social Media

The sock hop may not be cool anymore but social media still is. We could go on about the benefits of social media: building relationships, establishing brand reputation, customer service, showcasing transparency and trust, providing outreach, etc. (Expect a post some time soon about it all!)

Yet the point remains: Google takes into account just how active your social sites are in relation to your own main page. Particularly since most social platforms allow not only a bio page with your website URL but also allow posting of your own pages.

Not active? Time to sign up!

  1. Mobile Optimization

Rumor has it that mobile may be a factor in how these new Local Pack rankings are determined. Especially as locations show up in 3-packs when using Google on mobile.

Either way,when 51% of Americans surf the new via their smart phones versus desktop users, it can’t hurt to be sure your website is optimized for use on mobile devices.

Time To Boogie on To The Top

Is this a sure fire list? Only time will tell. But these 2015 digital marketing basics are just that: the bottom line. Start here, add on what works for your business, and start building that strong foundation to set your local marketing and local search efforts up for success.

Did we miss anything? Let us know! We’ll try keep you up to date on all the latest Google Places Optimization strategies we use to Rank our Clients inside Local Oxygen.



In this short video I show you the simple four step lead generation formula that we use to deliver 25 to 30 hot new qualified leads every day to our local marketing agency.

The first step in this formula that we focus on is our foot in the door offer which is responsible for increasing our sales conversions by 348% in the first two months that we introduced it.

See what I am talking about here.

STEP #1: Create Your Foot-in-the-Door Offer

FITD thumb2The first step is creating your Foot-in-the-Door offer which I highly recommend you do regardless because just this one step makes clients or prospects 15-18X more likely to buy your core services.

Once we introduced our Local SEO foot-in-the-door offer our sales conversions increased 348% in 45 days simply because this makes it a no-brainer for clients.

As you can see in the video there are a couple of important factors when you create your foot in the door offer, such as, making sure it leads logically to your core services and the value and pricing are positioned so that it’s an absolute no-brainer for the client.

STEP #2: Create Your Irresistible Lead Magnets

lead-magnetsThe second crucial step to our smart lead generation funnel is the irresistible lead magnet. This is a vital part of converting our initial traffic to opt in for our special report, video tutorial or other valuable piece of content.

This is one of those areas that you must make sure you put your best effort into because when you send traffic or prospective clients to your lead magnet landing page if they’re not interested everything stops dead in its tracks.

Make sure you keep your lead magnet short and sweet, focused on one of the biggest pain points that your clients are likely to have and always deliver your very best value in this content.

STEP #3: Build Your Smart Local Marketing Funnel

sales funnel 300Now this is where the magic happens!

The way we build our smart marketing funnel nurtures our local client prospects through our sales funnel giving them a great experience and valuable content along the way.

Once they opt in for our lead magnet they are given the opportunity to buy our foot-in-the-door offer which only a small percentage will take you up on.

But now that they are in our sales sequence we will nurture them with valuable content problem-solving ideas which all lead up to an irresistible offer that many clients will take you up on.

STEP #4: Unleash the Facebook Local Traffic Formula

LIMU - FB traffic180Now that we have our Foot in the door offer, our irresistible lead magnet and our smart marketing funnel set up, it’s time to drive traffic in the top of our  funnel.

There are many different sources you can use to drive interested local marketing prospects into your smart marketing funnel but right now Facebook is by far and away the most powerful and effective traffic generation tool that we use in our agency.

Along with a clever LinkedIn strategy, these two account for 90% of our leads and prospects turning into paid-up clients.

There are some very specific factors that make a Facebook advertising campaign effective and successful they are:

  1. You must be very vigilant and specific in your audience targeting which is a lot easier if you are going after specific vertical markets such as i.e. dentists, chiropractors, plumbers or painters etc.
  2. Your ad must grab their attention and offer a solution to one of the biggest panes that they experience. This is the only way to make sure that you engage your prospects, get their attention and get them to opt in to your lead magnet.
  3. your landing page that your local marketing prospect lands on after they click on your Facebook ad must be good and must convey the message that you have the solution to their problem and make it easy for them to say yes.

If you would like to learn how to implement your own High Converting Local Lead Funnel, then click below check out the complete step-by-step detailed training inside Local Marketing University!



If you’re looking at building a new website for your local business or like to update your current one, this excellent infographic will show you how to make it Super Optimized for Google!local-seo

For most business owners and the majority of designers, it’s a real challenge to know exactly how to lay out and properly optimize your website for Local SEO.

NOTE: If you’re doing Local Adwords and PPC for Clients then we need a different more tailored landing page specific for sending people from Google Adwords or Facebook, don’t ever just send folks to the home page or any old internal page when doing PPC.

We deal with thousands of local businesses here at Local Oxygen and one of the very first things we need to fix is the clients website to maximize all the other local marketing optimization we do!

You’ll find there’s a ton of info about Google+ Local optimization but not a whole lot about building and planning Local SEO sites.

Well I was just about to create easy guide to help you build highly optimized local business website but thanks to the guys Systemadik.com I don’t have to.

Here’s a couple of things we do a bit differently that you can choose to use if you like.

  1. We always make the PRIMARY function of all our sites to get the lead. i.e. everything is about getting the customer to call or subscribe, so one thing we do is maximize the phone number to make it jump out.
  2. Make a BIG focus on offering a great LEAD Magnet to get people to optin to the email list.
  3. Along with cities served we also make sure to include services offered including the G+ categories and next highest value keywords. Be careful here to make it natural and NOT keyword stuffing!
  4. When using the Testimonials, make sure you use the Google Review embed method that I share here.



Local SEO infographic by Systemadik.com

This is definitely a good design layout for Local SEO and gives you a simple blueprint to follow.

Once you have the basics in place then you can really focus on getting the conversions by following the 5 point plan we have in the Local Marketing University.

This will make the site do what it’s supposed to. Remember all the traffic in the world is useless if it doesn’t convert into leads and sales!