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March 2012

Right now the biggest trend for shopping and buying habits is how the connected consumer shops.

By this of course I mean Women because many of us would know women make most of the buying decisions in the household (Just ask my Wife!).

As a local Internet marketing consultant I’m witnessing first hand the shift in shopping habits and just how fast the Mobile Web is taking over.

You see I mention my wife Katrina because she was never one to use her phone for anything much other than making calls… that was until she got her new 4G Samsung!

Here’s the thing that really got my attention.

Once she started using her Smart phone to access eBay and make purchases, her buying rate has gone up I would say 60-70% because of the convenience and not only that it has her on the desktop computer and Macbook Pro twice as much following up on items she has seen on her smart phone.

The important point here is if you or your clients sell to women (they’d be crazy not to), then get them on Mobile optimized sites and Facebook pages as fast as you can because you’ll be left behind in the smart local marketers wake!

This info graphic paints a great picture on this very subject!

the connected consumer

To find out more on how to stay ahead of the local internet marketing curve…

Head over to Local Internet Marketing University and check out our latest campaigns to capitalize on Mobile Marketing and everything Local!

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Over at Local Internet Marketing University we are hot on the heels of the best ways to grow your Internet marketing consulting business.

Local Mobile Search and Marketing is going nuts with tens of thousands more people checking out the local businesses every day.

Any business or internet marketing consultant who doesn’t embrace this rapid change is risking the destruction of their business plain and simple.

More importantly Google is making an issue of having a Mobile Optimized website/webpage as part of their Google Places analysis!

Check out some of the Shocking facts below…

LocalMobileSearch

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Google has announced a host of updates to their local search algorithm with some very interesting changes for Citations and Organic ranking factors.

In this great article by Linda Buquet, we discover that Google is placing a lot more emphasis on Organic ranking factors surrounding our clients websites and intrinsic value to flow on to their Google Places ranking value.

Google Announces Local Search Algorithm Updates

Google just announced a myriad of updates to various elements of search. Below I am highlighting the ones that relate to LOCAL SEO and Google Places. WOWSER looks like organic ranking factors are going to be even more important in this new Venice update.

Search quality highlights: 40 changes for February

This month we have many improvements to celebrate. With 40 changes reported, that marks a new record for our monthly series on search quality. Most of the updates rolled out earlier this month, and a handful are actually rolling out today and tomorrow. We continue to improve many of our systems, including related searches, sitelinks, autocomplete, UI elements, indexing, synonyms, SafeSearch and more. Each individual change is subtle and important, and over time they add up to a radically improved search engine.

Here’s the list for February:

  • More coverage for related searches. [launch codename “Fuzhou”] This launch brings in a new data source to help generate the “Searches related to” section, increasing coverage significantly so the feature will appear for more queries. This section contains search queries that can help you refine what you’re searching for.
  • Tweak to categorizer for expanded sitelinks. [launch codename “Snippy”, project codename “Megasitelinks”] This improvement adjusts a signal we use to try and identify duplicate snippets. We were applying a categorizer that wasn’t performing well for our expanded sitelinks, so we’ve stopped applying the categorizer in those cases. The result is more relevant sitelinks.
  • Less duplication in expanded sitelinks. [launch codename “thanksgiving”, project codename “Megasitelinks”] We’ve adjusted signals to reduce duplication in the snippets for expanded sitelinks. Now we generate relevant snippets based more on the page content and less on the query.
  • More consistent thumbnail sizes on results page. We’ve adjusted the thumbnail size for most image content appearing on the results page, providing a more consistent experience across result types, and also across mobile and tablet. The new sizes apply to rich snippet results for recipes and applications, movie posters, shopping results, book results, news results and more.
  • More locally relevant predictions in YouTube. [project codename “Suggest”] We’ve improved the ranking for predictions in YouTube to provide more locally relevant queries. For example, for the query [lady gaga in ] performed on the US version of YouTube, we might predict [lady gaga in times square], but for the same search performed on the Indian version of YouTube, we might predict… Read More

We are in the process of checking how these new Google updates will affect our clients Google Places rankings but at this stage we don’t see much of a shift in listings.

One thing’s for sure the need to get lots of citations may be less important while at the same time making sure our clients website is properly optimized and important SEO factors are implemented will be vital moving forward!

-Andy

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