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July 2012

With Google changing over from Google Places to Google+ Local I thought it would be a great time to look at some of the best Google+ Local Optimization and Ranking Factors.

The big question we get at Local Internet Marketing University on a daily basis is “How much has Google+ Local Changed from Google places”?

Well the answer is, so far not much apart from the pages being inside the Google+ profile.

This is of course until Google fully integrates the two.

The Ranking factors for Google+ Local are the same as Google Places that we can determine from hundreds of campaigns so that is great and means you keep doing what we teach in the Local Marketing Master-Plan.

Here is a rather in-depth look at many of the factors that affect your Google+ Local rankings.

Keep in mind we get incredible results for our clients by combining the RIGHT mix of these Google+ Local Ranking Factors!



How to Write a Press Release that gets exposure and creates a flood of Website traffic!

Learning how to write a press release can be quite the tough task for some people. The truth is that press releases are just a bit different than articles, and they require more professionalism in their style of How to Write a Press Releasewriting than normal.

Let me tell you though it is absolutely worth every bit of time you put into learning how to write a press release or have them written for you because the amount of Website traffic and visitors you can attract is amazing to say the least.

Local Internet Marketing Consultants Take Note

For our Local Internet Marketing Clients Press releases are one of our big secret weapons because crazy as it sounds, very few Local marketers use this Traffic generation method to promote their clients.

We literally drive tens of thousands of Website Visitors to our clients websites and offers with Press releases so I encourage you to do what it takes to learn how to write a Press release and do it consistently.

How to Write a Press Release that Engages Your Readers and Drives Traffic

Press Releases have a different structure compared to articles placed on Ezine Articles or other article directories, as the point for those articles are to be informative and helpful, as opposed to press releases that need to be written in a newsworthy format.

Writing a press release can be done quickly and easily using several press release websites for guidelines along with a Free Press Release Template that you can use to model yours upon. Most of these Press Release Websites have a Sample of Press Release that you can use.

The Mechanics of Writing Good Press Releases

The first way you need to structure your releases is by creating a format. This helps you to layout where all of your most important details about your business or newsworthy content are outlined. Creating an opening that’s creative is vital to have, as many visitors are quite the skeptics and will only read when they feel like they want to.

Many people are different and would read the entire release even if it isn’t the most interesting, but the majority of the people will definitely walk away if you don’t know how to attract visitors to stay on the release.

Towards the middle of the release, you want to make sure that everything about the product or service being announced is outlined completely. You want to make sure that everything about it is outlined with a nice format and perfectly created. You want your press release to be very convincing and eye catching, and this can be done usually throughout the middle to make sure that they keep reading.

Make sure that it doesn’t become boring or seem like you’re trying to educate them or even buy something from you. Your goal right now is to get them to read the whole thing and clicking through to your website or whatever it is that you want to send them to. Remember that it’s a press release, not a sales page.

Writing tips to Help you Maximize your Effectiveness

I suggest that you change your writing style to technical when writing a press release. Press Releases are very different, and require your writing to be performed differently than normal. Many press releases are promoted with a friendly tone, and while nothing is wrong with that, other big news websites and even the media won’t really take too much notice.

Be sure that there are no grammar mistakes either, as that can turn people off and make them leave later on.

Writing a press release may not be the easiest task in the world, but once you get the hang of writing more technical than normal, you’ll soon see your entire set of press releases easily attracting more attention to whatever it is that you’re trying to advertise.

Press releases are truly a great way to get your business or basically anything more noticed, so it’s important for you to know that creating one can really help out with advertisement as long as you do it right.