How Social Media Impacts Your Search Rankings

Having good search rankings is just as important is getting a line of customers into your business. If you aren’t familiar with how social media can impact your search rankings, read on. What Search Engines Are Looking For First, you have to understand what search engines are looking for, so you can see how social…

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Do you need a Mobile App for your Business?

Today, it seems like there’s a mobile app for just about anything you could possibly want to do or buy. You might think that having an app for your business is a must, but that might not be the case. How can you determine whether designing and promoting an app makes sense for your business?…

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How to Spy on your Local Competitors Online 

Regardless of the type of business you own, you have competitors. Even if you own a store in a small town, the chances are good that somebody there is chasing the same customers you are. Have you ever thought that it would be helpful to know what your competitors are doing to attract customers? You…

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7 Local Marketing Myths That Are Holding Your Business Back

7 Local Marketing Myths That Are Holding Your Business Back There is a unique challenge to online local marketing. Your competition pool is often smaller and much more unique. Therefore the goal of getting to the first page of search results seems easier to obtain. It may even seem cheaper, since all you have to…

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5 Fatal Beginner Mistakes That Will Deplete Your PPC Budget Fast

Drawing in traffic to your Web site takes time and a great strategy. This especially holds true when you’re using search engine optimization. What a lot of small business owners are finding to be quicker and just as effective are pay-per-click ads. By implementing PPC ads into your marketing campaign, you can target specific people…

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Rise of the Undead: Making Sure Local SEO Is In Your Marketing Plan

Remember when SEO was big? We do too; in fact, that’s how many of us got started in this whole digital marketing field! Recent trends, however, have seen a decided shift from traditional SEO in favor of local and content strategies. Well, we’re here to tell you: don’t put away that SEO hat just yet!…

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